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What is SEO?

Search Engine Optimization is the process of improving the organic ranking of a website with online search engines. SEO efforts work to improve search engine rankings for key word searches by modifying websites to better reflect what search engines are looking for.

These days, SEO is more than just a ranking thing. Good SEO is anyway. It’s about increasing your website traffic and getting more visitors to engage with your site, and ultimately your business. More impressions equals more customers and more sales. Because of the ever changing nature of the Internet, monthly reviews, modifications, and resubmissions of URLS to search engines is required for a good online marketing effort.

Just having a web page won't cut it any more. The competition has grown too much and the need to stay on top of the changes of indexing has grown dramatically over the last 12 months. More than 1,000 new web sites are being added to the Internet daily! Plus, the increased significance of back links, social media posts, header tags, and more, requires a long term commitment to search engine optimization if you want to be successful. You need more than a web page to be successful on the Internet, you have to be able to be found on the Internet!

It is a common misconception that you only have to submit your URL to search engines once. With all of the new web sites being added, the competition making changes to their web sites, and the Search Engines continually making adjustments to their search algorithms and how they return key word search results. For instance, Google adjusted their indexing algorithm more than 600 times last year! And that is just one search engine. What worked last month may not work this month. Add to that the 8-10 weeks some search engines take to index a submitted URL and you can see why SEO has become an ongoing advertising/marketing requirement for a successful web site.

The following table offers a view of the various actions we look at and take in analyzing web sites, modifying them, and promoting them. For small businesses wanting to increase their online presence, the Bronze Level may be the best fit for you. If you're really wanting to use aggressive online marketing, including social media, to boost your position in search engine results lists and increase web visitors and sales, we need to look at the Platinum package for you. Call us (812-284-4207) with your SEO questions and we'll be glad to work with you to find the best fit for your goals and budget.


SEO Packages Bronze Silver Gold Platinum
Cost per month (3 month minimum) $250 $400 $600 $800
Review and Analysis        
Website design analysis
HTML code analysis
Keyword analysis
Baseline ranking check
Navigation analysis
Duplicate content check x
Competitor analysis x
On Page Optimization        
Meta Tag optimization
Content optimization
Title Tag optimization
Header tag optimization
Alt tag optimization
Hyperlink optimization
Robot.txt creation
XML sitemap creation
Check SEO friendly URL
Crawl error resolution x x
Back link analysis x x
Off Page Optimization        
Keywords 5 10 15 30
Manual search engine submissions (17) Quarterly Monthly Monthly Monthly
Automated SE submissions (300+) Monthly Monthly Monthly Monthly
Directory submissions
Google Analytics set up
Google Local listing x
Google Maps set up x x
Mirror domain/Home page x x x
Create back links x 50/mo. 100/mo. 200/mo.
PPC Campaign Management*        
Number of keywords x x 10 20
Text ads x x
Google AdWords x x
Google AdWords Express x x
FaceBook Ads x x x
Bing/Yahoo Ads x x x
Google Shopping x x x
Remarketing Ads x x x

* Google AdWords, AdWords Express, Bing Ads, Google Shopping, FaceBook Ads, and Remarketing campaigns require additional monthly budgets for ads. Set whatever daily budget you want.

Social Media (Add to any SEO Package for $200/mo.)    
Facebook posts 4/mo.      
Facebook Likes 100/mo.      
Blog set up and posts 4/mo.      
Twitter posts 4/mo.